I've spent 25 years designing products that people actually use. Now I'm building my own.
I'm a UX leader turned product builder. I've led design at Fortune 500s and startups alike. My teams have shipped products used by millions. Now I'm channeling that experience into tools for designers and builders.
Currently shipping:
I started in design before "UX" was even a job title. Over two decades, I've worked across nearly every vertical: defense, fintech, job search, data science, construction, developer tools. Each one taught me something different about what users actually need versus what they say they want.
Previous stops include Microsoft, Indeed, and Anaconda, plus a handful of startups at various stages. I've built UX orgs from scratch, fixed broken ones, and helped companies finally understand why design matters to their bottom line.
I believe designers who code ship better products. Not because everyone needs to be a full-stack developer, but because understanding what happens after the handoff makes you a better designer. I write production code, manage infrastructure, and occasionally dive into systems programming when a problem interests me.
My tech stack: TypeScript, Python, Rust, Go. React and Vue on the frontend. PostgreSQL, SQLite, Redis on the backend. Docker and Kubernetes for infrastructure. Local models and APIs for AI work.
I've never been good at just one thing. Design drew me in because it combined art with psychology with technology. But I've always been equally interested in the building part—the code, the systems, the infrastructure that makes design real.
That restlessness has been both a strength and a weakness. It's made me effective at shipping products because I understand the full stack. It's also made me terrible at staying in one place for too long. Every company eventually stops being interesting.
A co-worker told me once that I'd never truly be happy until I worked for myself. He was right. The moment came when I realized I was spending more energy navigating politics than solving problems. Corporate life optimizes for the wrong things.
Impact over title. Products over presentations. Shipping over planning. I'm building tools that help people do better work. Some are for designers (UXC ecosystem). Some are for industries stuck in the past (construction tech). All of them scratch an itch I've had while watching how work actually gets done.
I'm bootstrapping everything. No VC, no hype, no pressure to grow at all costs. Just sustainable products that solve real problems.
I still do selective consulting for companies that need UX leadership. If you're trying to build a design organization from nothing, fix one that's not working, or figure out how AI fits into your product strategy—we should talk.
I'm also open to partnerships, collaborations, and interesting conversations. I respond to thoughtful messages.
Shipping Cherub Email, Cherub Events, SwypMail, and PermitDashboard. Consulting selectively.
Led design at Anaconda, Indeed, and others. Built teams, shipped products, learned what doesn't work.
Microsoft and large-scale enterprise work. Learned how to navigate complexity and politics.
Top-secret clearance. Designed systems where mistakes had real consequences.
Agency work, startups, figuring out what UX even meant. Built the foundation.