About

27 years of product design. One consistent discipline.

Background

I started in design before "UX" was even a job title. Over nearly three decades, I've worked across nearly every vertical — defense, fintech, job search, data science, construction, developer tools. Each one taught me something different about what users actually need versus what they say they want.

Previous stops include Microsoft, Indeed, and Anaconda. I've built design organizations from scratch, fixed broken ones, and helped companies understand why design matters to their bottom line. I did defense contract work for the U.S. Air Force and am based in Austin, TX.

The Work

I believe designers who understand implementation ship better products. Over the years that conviction has pushed me from design into product strategy, then into building and operating software myself. Today that thread runs through Rivalta and the broader Cherub Solutions portfolio.

---

Now

I'm the founder of Rivalta — a private reasoning engine for wealth professionals — and the operator of Cherub Solutions, a product studio behind a portfolio of production software spanning compliance, local-business tooling, and consumer safety.